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Retailers failing to cater for the growing over 50s market

Many high street retailers are overlooking the growing over 50s market for easier to use homewares, appliances and fittings, new consumer research suggests.

Older woman sitting by a table in her home

In the wake of the pandemic, as retailers compete in a tougher economic climate, they should expand their range of home products designed for all ages and abilities, the report recommends.

The missing market

The missing market: How home retailers can better meet the needs of over 50s consumers

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