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Guide launched to help comms professionals talk about ageing

We're urging charities to help shift ageist stereotypes and language with our new guide 'Challenging ageism: A guide to talking about ageing and older age'.

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Our new report finds that people in their 50s and 60s today face worse circumstances than the cohort before them, with 1 in 5 people in this age group likely to face multiple, long-term problems.
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This report details the evaluation of a programme that was created to explore how over 50s can access the benefits of flexible working.
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New study reveals stark ethnic health inequalities across the population, with differences in health among different groups particularly pronounced in later life.
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Employers could be missing out on the benefits of an intergenerational workforce, with the OECD finding that age diversity in the workforce could boost GDP by 19% in the next 30 years.
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A lack of action on poor-quality housing is leading to avoidable deaths, with 1 in 10 homes posing a serious risk to their residents’ health or safety.
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This online, interactive report captures a snapshot of how people in the UK are ageing today, while looking at past trends and our prospects if action isn't taken.
Age-positive images

The Centre for Ageing Better has launched a free library of positive and realistic images of people aged 50 and over.

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Upcoming and recent events

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This webinar explored the motivators and barriers to active travel for people in their 50s and 60s, and by extension, what might work to get people in this age group walking or cycling as their default mode of travel.
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In this webinar we explored the recruitment of older workers both from the perspective of employers and workers, as well as the impact of language in job adverts.
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In this webinar we discussed the Good Home Inquiry’s findings and recommendations, the policy priorities of the public and the next steps needed to improve our homes and improve the lives of millions of people.
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This webinar explored the motivators and barriers to physical activity for people in their 50s and 60s, and what might work to help people in this age group feel the benefits and get active. With special guest, Derrick Evans MBE: Mr Motivator.
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In this webinar, hosted by the Good Home Inquiry, we examined how a digitally connected home supports  and enhances a good home and how we can ensure more people are connected in ways that work for them in their existing homes.
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This webinar looked at how imagery shapes and reinforces negative attitudes to ageing, and explored current efforts to depict older age in a more positive and realistic light.